Kind Kones
Country : Malaysia
  • Full-time

Marketing & Partnerships Manager - Ice Cream & Desserts

Kind Kones is Malaysia's first all-natural vegan ice cream scoop shop. The ice creams are vegan and free from dairy, refined sugar, soy, gluten, and other artificial additives. The shops also serve a selection of desserts that are healthier alternatives to conventional versions usually loaded with sugar and unhealthy fats. Kind Kones strives to provide a better way to indulge in sweet treats guided by a philosophy of being kind to your body, the environment, and to others.


WHY working on vegan ice cream is exciting right now! 

The global vegan ice cream market is expected to grow at a CAGR of 8.79% from 2018-2022, according to a report by Technavio. The expanding global vegan population is a major factor driving the market’s growth. “Over the last decade, the number of people adopting veganism and opting for vegan diets has increased by about 300%,” according to the report.

A key market trend is the rising popularity of vegan ice cream among Millennials. The take-home vegan ice cream segment held the largest market share (nearly 52%) in 2017, while the fastest-growing product, artisanal vegan ice cream, will make up almost 8% of the total market share by 2022.

The Americas dominated the market in 2017 with around 45% share. But by 2022, the Asia Pacific market is expected to witness the highest growth in terms of market share around the world.

That said, veganism is still a novel concept in Malaysia, so offline (high touch) marketing is crucial to educating and activating customers. That said, the role entails:

  • Overseeing community building initiatives, inclusive of executing event activations that drive company brand awareness, audience growth, positive sentiment and loyalty.
  • Communicating with relevant internal stakeholders to ensure event timelines and deadlines are successfully achieved.
  • Managing pre-and post-event evaluations, feedback and areas of improvement. Managing all incoming event inquiries.
  • Measuring and monitoring the return on investment by ensuring events and partnerships are driven by company goals.
  • Brainstorming and executing creative cross-marketing campaigns and collaborations to drive brand awareness.
  • Scaling B2B channel. Identifying potential channel partners across a variety of industries in the areas of corporate catering, private catering, corporate events, and eventually larger distribution channels.
  • Collaborating with the executive team to build and maintain a pipeline of relationships with potential partners, taking responsibility for the relationship throughout all stages.
  • Playing an active role in the company’s social media to drive sales and customer relationship management (CRM) initiatives to engage and retain customers.
  • The role is also ops heavy, so you'll be highly involved in ensuring all marketing translates at the store level.


  • Bachelor’s degree in a related field.
  • Minimum 3-4 years experience.
  • Proactive with strong organizational and communication skills.
  • Knowledge of events management best practice, tools and opportunities.
  • Exceptional network of business contacts and the ability to leverage those contacts to facilitate partnership opportunities.
  • Comfortable with basic math.
  • Creative - able to think from different perspectives in different situations and under pressure.
  • Able to work autonomously with good time management skills and proactive about problem-solving
  • Excellent interpersonal skills - ability to liaise in a professional manner with all levels of staff/management and external contacts.
  • Flexible work hours as per events and outlet operating hours.
  • Basic design skills a plus.
  • Salary commensurate with experience.


4000 - 5500 MYR

Total applicants :4 Job posted 8 days ago Total Views : 121 Unique Views : 121

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