Purely B
Country : Malaysia
  • Full-time
  • Contract

Digital Content Editor/Manager

At PurelyB, our mission is to make it easy and convenient for people in Asia to lead sustainable healthy lifestyles and encourage positive lifestyle change.

The first of its kind in Asia, we provide a one-stop portal where people can get inspiration and tips on healthy living, and get access to our custom-designed health programmes complete with meal delivery service. Our online marketplace then provides the ultimate convenience where users can easily discover and purchase healthy goods and services from trusted sellers globally, in all aspects of health, from fitness to nutrition to holistic wellness.

Winners of the Red Herring Top 100 Startups in Asia awards, we are also graduates of the Stanford Entrepreneurship programme (2 week Technology ventures program in Silicon Valley with MaGIC in Aug 2015) and currently get visitors from all around the Region (and the world - with US, UK & Australia being amongst the top visitor countries) - all achieved initially with no paid advertising. Our long-term goal is to be the #1 preferred health and wellness brand and marketplace in Asia (potentially Worldwide), and truly influence positive lifestyle change.

We make healthy living fun and convenient for everyone!

With the health and wellness industry closing at USD200 billion in Asia-Pac annual retail sales in this year alone, the potential growth opportunities for a first mover is huge.

Come join our dynamic team ranging from leading digital experts in the tech, media and advertising industry to the leading health and wellness experts (natural health doctor, nutritionists, fitness coach..etc) in the Region.

You can find out more here: www.PurelyB.com






We are looking for a Digital Content Editor/Manager to join our cause and be part of our positive movement in empowering people in Asia to live healthier!

You will be a confident line manager who can take the lead on the digital content strategy and ensure a good communication across the organisation. Have strong relationship skills, a keen eye for detail and ability to translate complex information to an understandable content. 

If you feel you fit the role, and are interested in leading a healthier lifestyle and being part of a dynamic regional digital startup, do connect with us! 

The scope would include:

  • Leading the online content planning and strategy for www.PurelyB.com (articles, recipes, e-newsletters, press releases).
  • Content creation and management including information gathering, writing, sub-editing and proof reading. You will work closely with contributors/other writers in PurelyB and lead the direction.
  • Producing e-newsletters and online corporate communications for targeted audiences.
  • Marketing copywriting where needed
  • Keeping up to date with the latest happenings, products and offers on PurelyB online store (www.PurelyB.com/store) that how to help drive awareness and conversions through content (articles, videos, recipes)
  • Ensuring the continuous growth in PurelyB's community and engagement through compelling and relevant content, helping the company to achieve our objectives. 


To be successful in the role, you should have a strong capacity for developing high quality digital content and managing processes and workflows to deliver the company's goals and objectives. You will have full editorial and content responsibility from deciding policies and procedures, to leading the digital content improvements. 

Beneficial skillsets & capabilities include:

  • Experienced in copywriitng, copy-editing and proof-reading
  • Interest or passion in health and wellness (be it nutrition, fitness, wellness, mindfulness)
  • Experience of using web traffic and behavioural analytics tools to produce reports
  • A strategic thinker with ability to interact with stakeholders at a variety of levels and across functions, who can manage client expectations to ensure objectives are met
  • Self-motivated, flexible and proactive attitude
  • Strong organisational skills including the ability to multi-task and manage competing priorities
  • Good communication and interpersonal skills


Total applicants :33 Job posted 7 months ago Total Views : 729 Unique Views : 726

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